ea create
Company: Electronic Arts
Platform: Desktop Web
Role: Producer, UX, Visual Design, Frontend Programming
2010
With my agency Bubble Studio, I helped Electronic Arts with the release of the ea Console and PC game called “create.” We built a Web site that tied directly to console gameplay. When players drew images on their consoles within the create game, the data was saved live back to servers and code we developed. Players could pull up their creations later on their consoles to continue to modify, or they could view and share their creations via the Web site. This was an early use of synchronous live User Generated Content (UGC) for Electronic Arts.